What is Search Engine Optimisation?

Put simply, building your website in a certain way so as to attract as much attention as possible from the likes of Google, Yahoo and MSN.

Why is this important?

Having your website appear in a prominent position in search engine rankings is not only useful but crucial, especially for those in the ECommerce industry. It is a well researched fact that Internet users will only look at the first two or three pages of search engine results before moving on, or changing their web search criteria. It is also very clear that the competition is immense, whatever your market or industry sector.


What we offer...

Optimising and submitting websites to the search engines is a time consuming, delicate process and there is never a guarantee of a prominent position. Patience is the key as the whole process could take months with continual refinement.

Graphic Eye offer an extremely affordable and comprehensive Search Engine Optimisation service.


The technical bits...

Search engines such as Google use what is known as a 'Spider' or 'Crawler' to log and index visited web pages in a methodical and automated manner, using links and addresses to build a web of pages that can be referred to by the engine, when a search is initiated. Therefore, to achieve a prominent position, web pages must be built in a certain way so as to take full advantage of the way the 'Spiders' and 'Crawlers' act and behave.

Above all, adding well researched, relevant and up to date keywords and search phrases within page text is the most important aspect of SEO. Secondly, you site must be well linked - both internally and most importantly, externally.

Adding site maps, relevant page titles, alt images tags, link anchor tags and head meta tags are also imporant. This may result in whole pages being reworked and re-submitted as research and refinement continue.


Recommendations...

How about combining our SEO package with our Email Marketing and Google Tools bolt ons, for a special reduced price?